What Lazey actually does
Lazey is a web application. You sign in, pick a brand, and work through the departments below. Everything is anchored to one brand record, so the further down the pipeline you go, the more accurate the output gets.
Brand DNA intake
Drop in whatever the brand already has — PDF brochures, PowerPoint decks, Word documents, price lists, a website URL, a folder of product photography. Lazey reads all of it and builds a structured brand record: tone of voice, colour palette, typography, product and service catalogue with real prices, target audiences, and the visual rules that must never be broken.
- PDF / PPTX / DOCX / XLSX ingestion
- Logo colour extraction
- Product and price catalogue
- Do-and-don't visual rules
The asset bank
A living library of the brand's real imagery, sorted automatically by aspect ratio and resolution: product shots, equipment close-ups, interior spaces, staff photography, logo variants. Production always pulls from here, which is why generated visuals show the actual product rather than a generic stand-in.
- Drag a whole folder to upload
- Automatic sorting and tagging
- Canonical reference per product
- Reused across every department
Social content
Monthly and weekly plans built on content pillars that fit the brand, split into a static track and a video track with separate schedules. Each item arrives as finished copy plus a finished visual, sized correctly for the destination format.
- Content pillars per brand
- Separate static and video plans
- Feed, story and reel formats
- Copy written natively, not translated
Paid campaigns
Ad creatives generated from real offers and real prices, then measured against live campaign results pulled back from the ad platform. Budget decisions stay human; the creative production and the reporting are automated.
- Offer-driven ad creative
- Live results pulled from the platform
- Aspect variants without regeneration
- Manual budget control by design
Video and storyboard
From a one-line idea to a shot-by-shot storyboard, a cast sheet, a shoot-day script and a finished vertical video with narration and subtitles. Continuity is enforced across scenes so the same product and the same person stay consistent.
- Script to storyboard to finished cut
- Consistent cast and product across scenes
- Narration and synced subtitles
- Shoot-day documents for real filming
Automated quality gates
Before anything reaches a human reviewer it passes a panel of automated judges that score it against the brand's own rules — is the product accurate, does the text respect the safe zones, does the scene match the offer being sold. Items that fail are regenerated, not shipped.
- Brand-rule scoring per asset
- Product accuracy verification
- Text safe-zone and layout checks
- Fail means regenerate, never ship
Approval and publishing
Approved items are queued per platform with the right caption, the right aspect ratio and the right destination — feed post, story or short-form video. Publish immediately, schedule for a specific time, or let the queue distribute across the week.
- Per-platform captions and targets
- Immediate, scheduled or distributed
- Automatic format normalisation
- Full publish history and status